Barbara I. Bavoleo, University of Buenos Aires, Argentina
In the 2002 presidential election in the Republic of Korea, a new and helpful electoral campaign instrument, the Internet, had a significant role in generating an active contribution and involvement of citizens, particularly amongst young people, in the political sphere. Nevertheless, in the past December 2007 election, legal regulations were established in order to control the Internet-mediated citizen participation, prohibiting Internet users to post comments that were directly in favor or disfavor of particular candidates or parties.
The present paper inquires about the particular role of the Internet in both the 2002 and 2007 presidential election campaigns, highlighting the differences that this technological influence had in the two elections. Furthermore, it examines the conditions for the Internet to have a positive effect on the political participation and that where it use is just limited to reproduce the traditional design of political marketing.
Published: Monday, October 20, 2008
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