Creative industries of Los Angeles play a crucial role in the regional and global economies, generating millions of jobs and billions of dollars in sales revenue every year. Although we typically associate the city’s creative economy with Hollywood and the entertainment industry, it in fact encompasses a range of creative fields such as advertising, architecture, design, fashion, and food.
Los Angeles' burgeoning art, fashion, and food scenes contribute not only to the city's business activity but also to the development of human capital, cultural offerings, and social and political engagement domestically and abroad. The Los Angeles brand is ubiquitous around the globe: fashion labels such as 7 for All Mankind, American Apparel, and Guess promote the "California cool" lifestyle, while food industry staples such as Doritos, the California sushi roll, and Huy Fong Sriracha sauce expose consumers to unique flavor combinations informed by the city's immigrant experience.
Attesting to the diversity and vibrancy of Los Angeles' creative economy is the flurry of media coverage it has received, including headlines such as:
What Gets Made In LA Is Way More Than Movies
Los Angeles and Its Booming Creative Class Lures New Yorkers
From Pocket Lining To Jeans, A Niche Means Survival In LA Fashion
El Chapo Shirts Are the Latest Fashion Craze
'City Of Gold,' Patchwork Of Cultures: A Tour Of LA's Food Scene
The Hungry Metropolis
Roy Choi and Daniel Patterson Try to Start a Healthful Fast-Food Revolution in Watts with Locol
This summer, the UCLA International Institute will offer one-week long courses on the UCLA campus that will introduce intellectually curious high school juniors and seniors to critical analysis of the creative industries of Los Angeles that are marketed globally, in particular fashion and food.
These noncredit courses are designed to help students develop critical thinking and communication skills, and allow them to experience studying in a university academic environment. Both courses invite students to learn from UCLA instructors, professionals, and local industry representatives about the ways in which fashion and food reflect and shape our urban landscape, culture, and society.
At the conclusion of the program, students will have obtained a greater appreciation of the role of the city in human culture, a deeper understanding of the mechanisms that have shaped Los Angeles' identity as a global city, an introduction to resources about professional pathways in the creative industries of Los Angeles, and insight into their own potential as global citizens.