Israel/Palestine in Eyal Sivan’s Cinematography - Jaffa: The Orange's Clockwork (2010)
Documentary film screening followed by discussion with filmmaker Gabriel Piterberg, UCLA. Final film of the quarterly film series "Israel/Palestine in Eyal Sivan’s Cinematography."
Wednesday, April 24, 2013
Los Angeles, CA
Documentary / 89 minutes
Jaffa’s orange is one of the symbols that helped build the Zionist discourse about Palestine: a “desert we have made bloom”.
Based on photographic and cinematographic documents, some going back as far as to the 19th century, Eyal Sivan’s film shows the orange groves at a time when Arab Jaffa was one of Palestine’s most populated and thriving cities.
From the picking of the fruit to its packaging before exportation, the orange was a source of revenue for thousands of peasants and workmen, not only from Palestine, but from Egypt, Syria and Lebanon too. Jews and Arabs worked together in the orange groves. These images were progressively replaced by socialist realist images, Israeli style, depicting labor and songs, emancipated women in shorts, etc.: it was the spreading of the “Jewish Labor”, the socialist call to action, excluding the Arabs. In 1948, Jaffa was ruined under the bombs and most of its population was gone. Jaffa’s orange then became the symbol of an Arab-free Israel. An international advertising campaign imposed the name “Jaffa”, like a trademark, concealing the city of Jaffa, its more than a hundred-year-old orange groves, and the history of the Jewish Arab cooperation over this legendary fruit..
Cost: Free and open to the public.