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Bhutan: Cultural and Environmental Strategies for Entering the Global Market

First trade mission to U.S. presents its development policies according to Buddhist and environmentally sensitive principles

Tuesday, May 08, 2007
12:00 PM - 1:30 PM
10383 Bunche Hall

Sonam P. Wangdo, Director of Trade, Royal Government of Bhutan
Karma Yangzom, Managing Director of BioBhutan
Kuenzang Dorji, Managing Director of Choki Handicrafts

Bhutan's pristine environment has been identified as one of the ten bio-diversity hot spots in the world. When Bhutan implemented its new constitution on April 10, 2007, it became the first nation where its citizens have a constitutional obligation to protect biodiversity and the environment. Mr. Wangdi Sonam, who is leading Bhutan's first-ever trade mission to the U.S. will introduce his country's policies of economic development in accordance with principles of environmental and cultural preservation. Production of the thirteen arts and crafts known as Zorig Chusum that are central to the traditional life of Bhutan, incorporates elements of Buddhist scriptures as well as sensitivity to the environment.

Representatives of two companies taking part in the trade mission will discuss the philosophy and techniques of production of Zorig Chusum. They will also talk about strategies for introducing these products into global markets without compromising their cultural integrity and environmental sustainability. The speakers will show examples of their products.

Tel: (310) 825-0007
nmenzies@international.ucla.edu
www.international.ucla.edu/asia

Sponsor(s): Center for Buddhist Studies, Asia Institute, Interdepartmental Programs, Anderson Center for Global Management/CIBER

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