From China, Student Paper Looks at UCLA Brand

In China, UCLA clothing is all about the style

SHANGHAI — Though images of Royce Quad and a Bruin football squad adorn the walls, the clothing sold here is unlike what students are used to finding when they stroll into Ackerman Union.

Instead of T-shirts, hoodies and athletic gear emblazoned with the letters "UCLA," customers are greeted with an array of sleek black blazers, short- and long-sleeved polo shirts and button-downs with starchy collars.

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Fair labor practices difficult to enforce

At the I Love LA store in the Los Angeles International Airport, a display offers tourists a choice of two UCLA hats and a blue visor.

Though the UCLA campus is just more than 10 miles away, the labels on the headgear – "Made in China," "Heisman Reebok, Bangladesh" and "Made in Taiwan" – indicate that the globalization of apparel manufacturing makes the university as interconnected with other countries as the airport in which the hats and visor are sold.

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