The Burkle Global Impact Initiative's mission is to promote and facilitate the treatment of critical international issues within the content creation community as a way to educate and inform the public about international affairs. The program works closely with the United Nations and its Creative Community Outreach Initiative. The program focuses on directly connecting entertainment industry leaders and content creators with the senior-most experts and representatives of organizations including the United Nations, the United Nations Foundation, the State Department, the World Health Organization, the World Bank and political leaders from across the globe. BGI also promotes research and analysis on the effectiveness of "global issue"-focused entertainment and provides opportunities for the entertainment industry to tap into the deep resources of both UCLA and its partners in order to vet and develop content ideas.
The program is funded by businessman and philanthropist Ron Burkle. "The reach of Hollywood into the most remote corners of the globe is a remarkable phenomenon," said Burkle. "To more effectively tap into this power, in order to promote awareness of the most critical global issues, is essential and smart.”
Brian Gott, former Publisher of Variety, is the Program Director for BGI.